Khaund: The issue is that ticket sellers don’t have a digital asset that’s singular. At least StubHub has a money-back guarantee but those people didn’t get to go to the game.Īdams: How did you figure out you could solve those problems? Last year at game seven of the NBA Western Conference championship between the Golden State Warriors and the Oklahoma City Thunder, 86 people got rejected at the gate with tickets they’d bought from StubHub. In this interview, which has been edited and condensed, he explains why it’s been a struggle to recruit customers and why he’s not trying to put ticket reseller StubHub out of business. Since his software can collect data on individual ticket holders and communicate with them directly, it also allows event owners to target fans with pitches for products or additional tickets. He got the idea to use blockchain technology, the technology behind Bitcoin, to create one-of-a-kind digital tickets. A veteran of Microsoft, Intel, Turner Broadcasting and InStadium, a Chicago marketing company that works with sports venues, Khaund, 45, became interested in ticketing when he realized how easy it was for resellers to print fake tickets from PDFs. Sandy Khaund believes his technology can turn event tickets into high tech marketing tools that prevent fraud. AFP / Mark Ralston (Photo credit should read MARK RALSTON/AFP/Getty Images)
